Instagram: How to Add Accounts to Your Favorites

Users can view content from chosen accounts

Instagram now allows users to sort their feed in the photo- and video-sharing application. Users can choose from three feed options: an algorithmically sorted feed (Home), a chronological feed (Following) and a Favorites feed. The Favorites feed allows users to set desired accounts as favorites and only view content posted by those accounts.

Before you can use the Favorites feed, you’ll need to add one or more Instagram accounts to your favorites. Our guide will show you how this is done.

Note: These screenshots were captured in the Instagram app on iOS.

Step 1: On the Instagram home screen, tap “Instagram” in the top-left corner of the screen.

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Brandy Shaul

Brandy is a freelance writer for Adweek covering augmented reality.