How Environmental News Outlet Grist Is Growing Revenue & Building a Broader Audience

Over the past three years, nonprofit publisher Grist has more than doubled its annual revenue, while simultaneously investing in editorial talent and increasing staff size. Last week Grist also expanded its content archives, announcing the acquisition of defunct digital magazine Pacific Standard, which closed in August 2019. Like Grist, Pacific Standard was known for its in-depth reporting on issues related to social and environmental justice.

Leah Wynalek is editor-in-chief of BRAND United. She is passionate about creating content that engages audiences across channels – and delivering insights that help others do the same.