How Environmental News Outlet Grist Is Growing Revenue & Building a Broader Audience

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Over the past three years, nonprofit publisher Grist has more than doubled its annual revenue, while simultaneously investing in editorial talent and increasing staff size. Last week Grist also expanded its content archives, announcing the acquisition of defunct digital magazine Pacific Standard, which closed in August 2019. Like Grist, Pacific Standard was known for its in-depth reporting on issues related to social and environmental justice.

“A huge focus for me has been around the people that we’ve brought to the organization, and we’ve had the good fortune to recruit a lot of really extraordinary journalists and editors over the last two years,” says Grist CEO Brady Walkinshaw, a former state legislator in Washington state who joined Grist in 2017.



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