F+W Media Taps Power of Alternative Distribution

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This week F+W Media announced a unique distribution partnership with URP Music Distributors. The vinyl record distributors will place F+W’s magazine Goldmine, a music title geared toward record collectors, in over 600 independent record stores. The initial distribution of the title will launch on April 22nd, also known as Record Store Day.

The Goldmine distribution story is a great lesson for every publisher and gives me some fond memories of publishing times past. My first two publications, one in New York called The Express and one in Arizona, called The Mountain NewsReal were from a media species then called the underground press.

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