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Branded Content Publishing Highlighted at 2013 Content Strategy Exchange

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By Denis Wilson

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The Custom Content Council (CCC) held its 2013 Content Strategy Exchange in New York City on July 17, bringing together innovators and thought leaders in custom publishing and branded content. With an emphasis on networking and the exchange of ideas, attendees had a chance to interact with colleagues who are overseeing a range of B2B and B2C campaigns.

“Everybody’s talking about content right now,” says Andrew Seibert, chairman of the custom content council. “What it gets down to is that brands want to talk to audiences in a meaningful way.”

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Headshot of Denis Wilson

Denis Wilson

Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.

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