Digital Magazines

BoSacks Speaks Out: on Digital Editions, E-readers and the Apple Rumor Mill

Headshot of Bob Sacks
By Bob Sacks

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This week I would like to pontificate on digital magazine editions. Those funny flip readers that a few years ago were just curiosities and now are deeply embedded in the very future of our business. Have you seen the reports that 15 percent of all circulation in the b-to-b market is comprised by digital editions? And that 15 percent is rising rapidly. Digital Editions are a curiosity no longer.

Very soon the hardware is going to catch up with the software and we will have an 8-by-10-inch e-reader to match the versatility and robust nature of the digital magazine edition.

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Headshot of Bob Sacks

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

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