Announcing The DigiPub Conference: How Publishers Can Harness Data-Driven Print
Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Since the web emerged as the dominant content platform of everyday life, print has been fighting a battle for relevance. Publishers have known intuitively that print publications are capable of creating meaningful experiences and gathering highly-engaged readers. Yet publishers have struggled to sell this story to others because print lacked a very crucial component: measurability.
The ability to measure the impact of digital marketing campaigns was a godsend for marketers and many never looked back. Whether the key metrics associated with digital marketing (clicks, opens, impressions, shares) actually move the needle in terms of sales often matters less than simply being able to quantify marketing spend.
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