Walgreens Boots Alliance Global Marketing Chief on the Changing Role of the CMO

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

When I sat down with Vineet Mehra at Brandweek last year, we dove into the changing role of the CMO. In particular, Vineet shared with us “The 5 Mantras for the Modern CMO” that he’s been working on since he took on his new role as Global CMO of Walgreens Boots Alliance one year ago, having previously served as CMO of Ancestry.com.

Walgreens Boots Alliance is a $130 billion business with more than 440,000 employees, nearly 19,000 stores across 11 countries and a wholesale business that distributes to more than 240,000 pharmacies.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in