5 Mantras for the Modern Marketer From Walgreens’ Global CMO

Vineet Mehra talks personalization and revolutionizing delivery at Brandweek

Nadine Dietz and Vineet Mehra at Brandweek
Vineet Mehra's vision for Walgreens' future includes drone delivery customer empathy. Sean T. Smith for Adweek

PALM SPRINGS, Calif.—Within 8 minutes of ordering Neosporin and Band-Aids, a consumer in Virginia had those items in hand, delivered by drone from a nearby Walgreens to his home. Your move, Amazon.

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@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.