RBI Global CMO Fernando Machado Takes Us Inside Burger King’s ‘Timeless’ Rebrand

The Chief Marketer Dishes on Purposeful Creativity, Collaboration and Influence 

Fernando Machado is a name that is synonymous with bold marketing. From his time as global CMO for Burger King for nearly 6 years, Fernando and team—both internal and agency partners—served up some of the most creative and daring campaigns, including Whopper Detour and Moldy Whopper. Campaigns that not only proved how bold the brand could be, but also how bold campaigns have the power to drive real business results.  

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@heidepalermo heide.palermo@adweek.com Heide is the vp, head of community at Adweek and Editor of the Inside the Brand.