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Continuing the recent trend of silly wordplay ads like MailChimp’s sound-alike MailShrimp/KaleLimp/JailBlimp campaign, Zappos has launched a new set of short-form spots that aim to get across its message of no-hassle customer service.
It’s a simple message that somehow involves an overworked comma, an 18th century prima donna, a teenage llama and a kid’s diorama.
“We basically took the ‘save the drama for your mama’ joke and went a little crazy with it,” said creative director Aryan Aminzadeh from creative agency barrettSF.
The ads were created with the help of Comedy Bang! Bang! director Ben Berman.
When
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