You Get Half Off Products If You Can Screenshot Them in Retailer’s Fast-Moving Instagram Videos

Ingenious social game

Headshot of Tim Nudd

Here's a clever little social game—involving just Instagram video and your phone's screenshot function—from ad agency Forsman & Bodenfors for a Swedish department store.

The retailer, Åhléns, posted three stop-motion Instagram videos featuring various products (clothes, furniture, makeup and more) flashing past at rapid speed. If you could capture any item in a screenshot on your phone (and then hashtag the image, post it to your Instagram account and present the post at the register), you got the item at half price.

Simple, clever and fun—and enough of a reward to risk annoying your friends. Check out the case study and the three videos below.


Advertiser: Åhléns

Agency: Forsman & Bodenfors

Copywriter: Pontus Levahn

Art Director: Silla Levin

Designer: Ellinor Bjarnolf

Account Director: Susanna Glenndahl Thorslund

Account Manager: Sara Kling

Planner: My Troedsson

Agency Producer: Karl Wettre

Production Company: Snask

Media Agency: Mindshare

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@nudd Tim Nudd is a former creative editor of Adweek.