You don’t need them, but you’ll buy them

In-store advertising may be gaining stature as a societal ill, along with transfat and tobacco. Apparently, those promotions and sales signs that greet you the minute you enter a store could, believe it or not, cause you to make some unsound impulse buys, judging by new research from MIT. That’s good news for marketers and maybe too for people who thought their immoderate shopping habits were purely a result of their stunted emotional condition. Sure, some earlier have studies linked