The Year’s Weirdest Holiday Ad Will Leave You Asking, ‘What the Fox?!’

Oddbins gets feral

So, what does the fox say in this cool/creepy Christmas spot by Spectrecom Films for Oddbins, a chain of British wine shops?

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.