This Year's Craziest Super Bowl Ad Is From GrubHub and Stars an Angry Flying Burrito

Regional spot from Barton F. Graf 9000

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

In the mini Super Bowl of regional ads, GrubHub is introducing a flying burrito that crashes into the heads of anyone foolish enough to order food by phone.

The message is anything but subtle: Order via GrubHub's mobile app or risk bodily harm. "Burrito," from lead agency Barton F. Graf 9000 in New York, will air in five markets during the third quarter of the game: Los Angeles, San Francisco, Miami, Baltimore, Md., and Washington, D.C.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in