Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
With a 30-second national spot reportedly costing $4.5 million during Sunday's Super Bowl, it's no surprise that quite a few brands are embracing the cheaper option of a regional ad buy.
Whether the goal is to focus on core markets or simply save money while still promoting your spot online as a "Super Bowl ad," several high-profile marketers like Newcastle Brown Ale and even a few modern publishers like BuzzFeed have plans to revel in the regional Super Bowl alternative.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in