Would Elvis Drive a Fiat? This Fun and Elaborately Produced Ad Might Convince You

600 people were involved in the production, filmed in Brazil before the pandemic

Image of CGI Elvis in the Fiat Strada spot
Leo Burnett / Fiat Strada

It’s not everyday you see Elvis Presley driving a bunch of impersonators around in a Fiat car—but that’s what Leo Burnett Brazil has him doing in its latest spot for the brand.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.