World's Worst Athletes Reach for the Fluffy Gold of Twinkies

Ever wonder what kind of junk food Michael Phelps reaches for when he gets the munchies? Probably not Twinkies. That's because Hostess much prefers athletes who suck at sports, according to a batch of faux-Olympic ads from Bernstein-Rein. The spots present cheap stock footage of out-of-shape everyday athletes pole vaulting, diving and doing gymnastics—in each case, very badly—to the accompaniment of a terrifically tacky/pompous synthesizer score. They're reaching for the kind of "gold" that real folks can savor: Twinkies.