The adoption around the use of the description “rock star” in the business world has gone too far, according to enterprise software company Workday’s Super Bowl spot, which features actual rock stars to make its point.
The 60-second ad from Ogilvy, which will run nationally during the third quarter of the game Feb. 12, features Ozzy Osbourne, Paul Stanley, Gary Clark Jr., Joan Jett and Billy Idol as they each showcase what it takes to be a true rockstar.
Workday claims to serve 60 million workers within its customer community, serving more than 1,450 organizations.
The theme is narrated by Kiss co-founder Paul Stanley who is on stage in front of a baying crowd.
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