Workday's Super Bowl Ad Wants Execs to Stop Calling Each Other 'Rock Stars'

The spot will run during the third quarter Sunday

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The adoption around the use of the description “rock star” in the business world has gone too far, according to enterprise software company Workday’s Super Bowl spot, which features actual rock stars to make its point.

The 60-second ad from Ogilvy, which will run nationally during the third quarter of the game Feb. 12, features Ozzy Osbourne, Paul Stanley, Gary Clark Jr., Joan Jett and Billy Idol as they each showcase what it takes to be a true rockstar.

Workday

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in