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When Reebok urges its most die-hard fans to get a big tattoo of the brand's logo, it means a big tattoo.
Last month, the sportswear company set up a pop-up tattoo shop at the Tough Viking competition in Stockholm, and promised to give a one-year sponsorship, worth some $5,800 in Reebok gear, to whoever walked away with the biggest version of the brand's new triangle logo on his or her body.
Well, the results are in, and the prize went to a 24-year-old woman named Camilla Nilsson, who got a massive Reebok logo on the back of her right thigh.
Eight other people got smaller versions of the tattoos at the Aug.