Legend has it that on the night of the police raid at the Stonewall Inn gay bar in June 1969, a Black trans woman—believed to be Marsha P. Johnson—kicked off resistance to the arrests by throwing a brick at police. Or maybe it was a shot glass, a new campaign from Wieden + Kennedy New York suggests. Either way, the uprising is the inspiration for the LGBTQ Pride celebrations that fall on the last weekend of June each year.

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.