W+K New York is Auctioning Off a 'Queer Brick' for Homeless LGBTQ Youth

All of the proceeds from the Stonewall-inspired campaign benefit the Ali Forney Center

Legend has it that on the night of the police raid at the Stonewall Inn gay bar in June 1969, a Black trans woman—believed to be Marsha P. Johnson—kicked off resistance to the arrests by throwing a brick at police. Or maybe it was a shot glass, a new campaign from Wieden + Kennedy New York suggests. Either way, the uprising is the inspiration for the LGBTQ Pride celebrations that fall on the last weekend of June each year.