W+K designs charity poster for tsunami aid

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The flag of Japan gets a charitable makeover from Wieden + Kennedy designer Max Erdenberger in this poster to raise funds for disaster relief. Some commenters have noted that W+K's effort resembles the Swiss flag. Fair enough, but it also suggests the reverse color scheme of the Switzerland-based International Red Cross, so there's perhaps some added poignance and sense of purpose there. An even more poignant image can be found on Signalnoise, where the familiar red circle is altered in a way that's emotionally charged (conveying the fury of storms and earthquakes) and subtly powerful (the orb is cracked, but not destroyed).



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