W+K designs charity poster for tsunami aid

The flag of Japan gets a charitable makeover from Wieden + Kennedy designer Max Erdenberger in this poster to raise funds for disaster relief. Some commenters have noted that W+K's effort resembles the Swiss flag. Fair enough, but it also suggests the reverse color scheme of the Switzerland-based International Red Cross, so there's perhaps some added poignance and sense of purpose there. An even more poignant image can be found on Signalnoise, where the familiar red circle is altered in a way that's emotionally charged (conveying the fury of storms and earthquakes) and subtly powerful (the orb is cracked, but not destroyed). Sadly, the Signalnoise poster is sold out with no word on reprints. If you find similar initiatives by artists and ad agency creatives, let us know in the comments. And feel free to pass the info along to Gilbert Gottfried and 50 Cent, who should quit tweeting a while, open their checkbooks and rejoin the human race.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.