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One of the most fascinating tech demos I saw at this year’s Cannes Lions was unfortunately also one I wasn’t allowed to talk about—until today. Wieden + Kennedy Amsterdam has launched an augmented-reality platform that blends art and music, creating 3-D animations that hover over a vinyl record and correspond with the specific track that’s playing.
To roll out the platform, the agency partnered with Amsterdam musician Necessary Explosion on his 11-track debut album, SOS. Listeners who download the
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