W+K Amsterdam's AR App Can Turn a Vinyl Record Into a Mind-Bending Lava Lamp

Agency launches LAVA platform with 11-track album

One of the most fascinating tech demos I saw at this year’s Cannes Lions was unfortunately also one I wasn’t allowed to talk about—until today. Wieden + Kennedy Amsterdam has launched an augmented-reality platform that blends art and music, creating 3-D animations that hover over a vinyl record and correspond with the specific track that’s playing.