Wix Takes On WordPress by Bringing to Life the Frustrations of Website Management

'You Deserve Better' campaign offers therapy for a human and his software

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There’s a special kind of satisfaction in managing to successfully build and share your own website. Watching the graphics, text and code converge in a culmination of weeks—sometimes months—of hard work can make the moments of toil absolutely worth it.

That’s how it feels on Day One, at least. After that, errors, temperamental plugins and rogue updates can turn the relationship between a website and its owner into something quite contentious.

Wix, the web development platform, released a digital campaign this week that conveys a simple message: “You Deserve Better.”

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