Wix Takes On WordPress by Bringing to Life the Frustrations of Website Management

'You Deserve Better' campaign offers therapy for a human and his software

person in a green suit taking a photo of a woman in business clothes holding a clipboard
Hackers, sketchy plugins and other site woes get personified in Wix's new campaign targeting WordPress. Wix

There’s a special kind of satisfaction in managing to successfully build and share your own website. Watching the graphics, text and code converge in a culmination of weeks—sometimes months—of hard work can make the moments of toil absolutely worth it.

@ShannonL_Miller Shannon Miller is Adweek's Senior Editor of Creativity & Representation.