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Pittsburgh agency Brunner reinvents "screensavers" with this effort for the Twin Hi-Way Drive-In in Robinson Township, Pa., which uses car-windshield sunscreens as an ad medium. Putting ads on sunscreens isn't exactly an innovative concept, but this implementation is pretty cool. (See how they look in action here.) The life-size images of folks watching different types of movies were created for about $700 in production costs and feature friends of the agency and client. Movie-marquee-style copy invites patrons to "Take your emotions for a ride tonight."
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