'Will It Blend?' guy shifts to ice-cream ads

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

Tom Dickson found Internet fame with his "Will It Blend?" product-demonstration videos, in which he crushes, mixes, purees and liquifies various household items with his heavy-duty invention, the Blendtec blender. Now, Tom is taking his act into other companies’ commercials. In the spot above, he makes a rather non-sequiturous appearance for Dibs ice-cream snacks, as he attempts to blend giant lollipops covered in back hair.

—Posted by Tim Nudd

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in