Will Ferrell on Old Milwaukee: ‘I Just Love a Good, Crappy Beer’

The actor remains coy about his rogue TV spots

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Will Ferrell has never really explained his hilariously random Old Milwaukee ads, which began airing in Davenport, Iowa, in December and culminated with a Super Bowl spot that ran only in North Platte, Neb. (There were stops along the way in Terre Haute, Ind., and Milwaukee itself.) Now, The Onion's A.V. Club tries to corner him on the issue—but all Ferrell will say is that he loves the beer. Well, he also says it's "crappy" beer, which Old Milwaukee may or may not want to hear. Here's the exchange:

     AVC: What was the context? It seems like there's some sort of broad framework for social-media promotion between Funny Or Die and Pabst.

     WF: I just love Old Milwaukee. That's my official answer.

     AVC: So it was just "It'd be fun to do a series of bad commercials"?

     WF: No, I just love a good, crappy beer.

That certainly sounds like an authentic Old Milwaukee drinker talking. Perhaps both are true—Ferrell may actually really love Old Milwaukee while also having a deal with Pabst (via Funny Or Die) to promote it. Whatever the case, it was an entertaining little puzzle. And the Super Bowl spot, in particular, was one of the best ads of the night. Via Adland.

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@nudd Tim Nudd is a former creative editor of Adweek.