Wife-standing-on-penis ad bothers Australia

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The most-complained-about Australian ad of the year? It's this erectile-dysfunction spot from the Advanced Medical Institute, showing a wife using her husband's erection as a step stool to get something out of the cupboard. The ad was "screened on high rotation during the M-rated noon to 3 p.m. time slot in talk shows and during midday movies," according to a local report. So, no wonder it got 220 complaints. AMI is no stranger to controversy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in