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Wieden + Kennedy creative team Craig Allen and Eric Kallman appeared on Leo Laporte's "This Week in Tech" video show to explain the story behind the Old Spice "The Man Your Man Could Smell Like" TV spot. The commercial has developed quite a following—it's gotten about 2 million YouTube views as of this writing. Allen and Kallman tell Laporte that very little computer-based trickery was used in shooting the spot, which involved constructing a set on a beach and employing a crane-like device to move actor Isaiah Mustafa onto the horse for the ad's grand finale.
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