Why This Simple Beaded Bracelet Won a Grand Prix for Good at Cannes

Joining culture and medicine

CANNES, France—Alongside Afghanistan’s Ministry of Health, McCann Health and McCann Worldgroup Partner scooped up the Cannes Lions Health Grand Prix for Good this year. Their campaign, “The Immunity Charm,” also won the most awards ever at Lions Health—four gold Lions, four silvers and one bronze.

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