Why the Overlook Hotel From The Shining Got an Ad on the Oscars

W+K's fun, sneaky work for the Academy Museum of Motion Pictures

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The one hotel in the world where you really don’t want to stay got a high-profile commercial on the Oscars telecast tonight—38 years after it first terrified people on the big screen.

The Overlook Hotel, which was the setting for Stanley Kubrick’s 1980 horror movie The Shining (based on Stephen King’s 1977 novel of the same name), was the ostensible advertiser behind the 30-second spot—which invited you to enjoy a “quiet, remote family getaway” at the “newly renovated” property, where “there’s a surprise around every corner.”

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