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Branded prank videos are still hanging around, as we saw earlier this week with Publicis' great Heineken stunt from Brazil. And here's a fun new one from Sweden, where Electrolux touted its UltraCare range of washing machines by turning the dry cleaning store that one Swedish woman uses into a replica of her own apartment.
See how it went down here:
As prank videos go, it's short and sweet. And the concept is strong.
"We created 'The Dry Cleaner Prank' to help Johanna's boyfriend surprise her in an unexpected way.
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