Why Cannes Is a ‘Super-Inspiring Place’ for These 2 Creatives

'I get re-energized to go back home and push work as far as I can'

Video: John Tejada; Editor: Nick Gardner

CANNES, France –Brands from Quicken Loans to Under Armour to Lowe’s and AMC Theaters have benefited from the creative minds of Derek Fridman and Jason Musante. The chief design officer and chief creative officer, respectively, of Huge are also 2018 Adweek Creative 100 honorees.

We sat down with Fridman and Musante at Adweek’s Creative 100 event Tuesday evening at the JW Marriott. Here, they tell us what Cannes means for them. “Cannes helps me improve my own work,” said Fridman. “I feel like I come here and get re-energized and push work as far as I can take it.”