Why Billboards Near Mount Rushmore Have Been Taking Jabs at the Iconic Sculpture

TruTV gets contextual with clever OOH ads

Truths—inconvenient, irreverent and otherwise—are the focus of truTV’s irrepressible out-of-home campaign promoting the second season of Adam Ruins Everything, a show that amusingly debunks popular myths and sets the record straight on all manner of cultural misconceptions.