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An animatronic version of Aflac’s duck mascot built to comfort kids with cancer is getting thought-leader treatment at Cannes this year.
The insurance giant’s My Special Duck robotic device, which first debuted at last year’s Consumer Electronic Show, is hitting the stage at advertising’s biggest industry event for a panel Tuesday on weaving social purpose into brand identity. The naturally expressive toy is designed to comfort young cancer patients and help them show emotion by way of emoji-printed plastic discs corresponding to various feelings, which the duck senses and reacts to accordingly.