A whole other kind of burning sensation

So, how about that subtlety? The goal of this ad is to link smoking to erectile dysfunction. The way these people tell it, “smoking and erectile dysfunction have often been associated … with plaque build-up in the arteries. … The plaque obstructs blood flow through vessels, causing a host of circulatory problems throughout the body,” one of which is believed to be E.D. Either that or the ad is to be taken literally as a warning not to light your penis on fire.