White rappers back again in BBH milk video

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BBH, the agency behind Smirnoff's "Tea Partay" video, goes back to the well of White People Rapping with this slick Yeo Valley (pronounced "Yo! Valley") milk advert. Sustainable farming has never been more urban. There's also a new Web site where eventually you'll be able to play a mini-game called "Farmony," because every site needs a mini-game, right? And there's a YeoTube channel with some other harmonious songs, one made from spliced sounds of Yeo Valley and one pop ditty called "Reasons to be Cheerful" that haven't nearly as many views.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in