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You’re at a bar with friends, doing shots of Southern Comfort. I’m not sure how many. Six. Eight, max. I’m not a drinker. Anyway, you pound down the SoCo and bust some whiskey-fueled cool-crazy moves. That’s when a smart-ass from work (probably Fred from accounting) whips out a camera-phone and snap … the moment’s frozen forever. Perhaps such a night inspired Arnold’s latest SoCo campaign, which “shows hipsters hitting the bar for some dancing and clowning around.
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