Where in the World Is Matt Lauer? Somewhere in This Ad Council PSA

Campbell Ewald plays games with the Today host

Ad Council PSAs don't get much better than this one from Campbell Ewald and Tool director Sean Ehringer. It would spoil things to reveal what's going on, so just watch. Matt Lauer is pretty great in this mischievous role, part of a weeklong series in which the Today anchors are all engaging with social issues that are important to them.

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