When it comes to Xmas, don't toy around

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Ah Christmas: the warmth, the merriment, the spending time with family, the … cutthroat rush to get this year’s must-have toy. Ever since Tickle Me Elmo, and probably before (remember Cabbage Patch Dolls?), if certain kids don’t get THE toy at Christmas or Hannukah, things get ugly. This year, the AP reports, the year’s hottest toys include Amazing Amanda, a $99 interactive doll; Dora the Explorer’s Talking Kitchen (self explanatory); and iDog, an electronic dog

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