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The war in Ukraine is a fossil fuel war, claims an action campaign that has been running out of Poland. The aim is to damage the Russian president who is funding the war with money made from energy exports.
Run by a team across Omnicom and led by BBDO Warsaw, the “My Sanctions” campaign has been running for almost six months now, promoting to Europeans a range of micro actions, such as turning off unnecessary lights and cycling instead of driving, to drive less revenue into the Russian economy while benefitting the environment, too.