What Were Chester Cheetah and Burger King’s King Hinting at During Those NFL Ads?

Surprise, surprise, Cheetos Chicken Fries are coming soon

Anyone who watched an NFL game on Sunday saw a short teaser commercial about 100 times where Cheetos spokescat Chester Cheetah and Burger King mascot the King were seen sitting together at a BK restaurant, all exciting about … something.

@nudd Tim Nudd is a former creative editor of Adweek.