What is Virgin Atlantic trying to say?

Virgin Atlantic has had some interesting ads over the years: the weird-dream interpreter; the moaning and groaning back-massage banner; the TV spot depicting a passenger’s reverie of forbidden homosexual love. This new work, from Eight Partnership in Hong Kong, replicates the basic tone, but with a bit of the subtlety drained away. The campaign is meant to talk up the entertainment options on board Virgin flights. (Passengers apparently get some 300 hours of movies, music, video games and TV programs, and you can text message anyone on the ground as well as other passengers.)