What’s with the term ‘brand sluts’?

The New York Post talked to JWT’s Marian Salzman about brand “sluts” and brand loyalists in Tuesday’s edition. The agency did research that found that consumers switch brands more often than was previously believed. “People are really a whole lot more slutty about brands than we realized,” Salzman is quoted as saying. Guess which category Paris Hilton falls under? Wrong! She’s a loyalist, the Post concludes, because she’s stuck with her T-Mobile cell phone. If T-Mobile paid me gobs of money, I’d be their brand whore, I mean loyalist, too.