What Makes a Great Creative Director? Here’s How 10 of Them Answered That Question

Thoughts on leadership and protecting the idea

Ask what makes a great creative creative director, and you'll probably get as many different answers as there are creative directors.

The 3% Conference recently went around asking a bunch of cds about their role, and compiled answers from 10 of them in the video below. Hopefully it's useful.

The video was produced by the Pitch Agency in Los Angeles, and promotes the 3% Conference CD Bootcamp on Nov. 4.


Directors: Rob Schwartz, Pitch CCO Xanthe Wells

Producer: Esther Gonzalez

Editor: Nathan Connella

Production Company: Bicep