Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DBD International, the strategic design and branding agency led by David Brier, has just released its own philosophy on what ROI represents: Return on ingenuity.
It isn't the first time we've seen a fresh definition for returns on creative investments (Ted Rubin's "return on relationship"—or RoR—is probably among the most well-known. It's even trademarked!), partly because marketers are starting to struggle with justifying their rising spend in mobile and social against murky sales returns.
But this video isn't about social specifically; it's about the value of ideas generally, and reveals the "one mistake" that can impede one's flow.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in