What Kills Creativity? This Video Explains the Biggest Mistake a Brand Can Make

Exploring return on ingenuity

DBD International, the strategic design and branding agency led by David Brier, has just released its own philosophy on what ROI represents: Return on ingenuity.

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.