What It's Like to Tour Johnnie Walker's New $200 Million Brand House in Scotland

From arrival to exit, the Princes Street experience in Edinburgh is a multi-sensory spectacle

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EDINBURGH, Scotland—To the world, Johnnie Walker is one of the great whisky brands, but in its homeland of Scotland, it is still often mistaken as being an American brand due to the long-held international focus and global growth since it was founded in Kilmarnock, Ayrshire.

The Diageo-owned whisky is available in more than 180 countries, but now it has come home in a sense with the opening of its $200 million-plus brand experience, which opens on Princes Street in Edinburgh this month.

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