What Is Branding? This Thought-Provoking Video Tells You in Just 2 Minutes

David Brier's simple manifesto

What is branding? You could spent a thousand years reading a million books on the subject. Or you could watch the two-minute video below, which tries to capture its fundamental essence—with snazzy little motion graphics to help you along.

@nudd Tim Nudd is a former creative editor of Adweek.