Well-Crafted PSA Shows How Subtle Racism Makes People 'Feel Like Crap'

Made for Australia, but with a universal message

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Racism doesn't just manifest in overt statements and gestures. It can also take shape in more subtle ways—and still have devastating effects.

A powerful new spot from Australian public mental health organization beyondblue portrays a series of scenarios where quiet but very real prejudice—mainly in the form of unwarranted sideways glances, nervous shuffling, and insensitive jokes from light-skinned strangers—takes a toll on the psyches of Indigenous Australians, a group that includes Aboriginal Australians and Torres Strait Islanders.

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