Weetabix Dance Routine Will Rupture Your Stuffing

Surreal cereal spot stars 9-year-old phenom

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Get ready to pop, lock and blow up your pillows, because this new ad from British cereal brand Weetabix (and Bartle Bogle Hegarty in London) may be the strangest, most hypnotic thing you'll see this week. I'm not tremendously sure what's going on, or how Weetabix is responsible, but I do know I can learn the moves if the mood ever strikes.

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