Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Get ready to pop, lock and blow up your pillows, because this new ad from British cereal brand Weetabix (and Bartle Bogle Hegarty in London) may be the strangest, most hypnotic thing you'll see this week. I'm not tremendously sure what's going on, or how Weetabix is responsible, but I do know I can learn the moves if the mood ever strikes. According to the YouTube summary, the spot features 9-year-old U.K. street-dance phenomenon Arizona Snow " 'popping,' 'locking' and 'tutting' her way through a high energy street-dance routine in her bedroom."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in