WeatherTech Says Its Latest Patriotic Super Bowl Ad Isn't Meant to Be Provocative

CEO David MacNeil discusses his fifth appearance in the game

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Vehicle accessories brand WeatherTech’s fifth consecutive Super Bowl ad plays on a familiar theme: American products made by American workers in American facilities.

As founder and CEO David MacNeil put it to Adweek on Wednesday: “Our spot this year doesn’t have dogs, no models, no stunts, no jokes; we don’t even have voiceover.” What the 30-second ad, which will run during the first half of Sunday’s game, does have in abundance is footage of construction workers building the walls of the company’s newest facility in Bolingbrook, Ill.,

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